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Here’s
the secret of ...
"How
To Avoid The
Pain & Discomfort
Of Product Development"
...yet
still be able to earn a good income as an
Independent Publisher of information and software.
Dear Friend,
One of the most difficult and time consuming tasks
in the information publishing business is having to
continually create new products to sell. Coming up with
good products is hard work, and unless you have the
tools and time to develop them yourself, it’s easy to
keep putting it off until "someday".
Well, my friend, we all know "someday" usually never
comes.
The biggest problem most information publishers face
is this: unless you develop the products yourself, you
don’t own them. And when you don’t own the product,
you usually end up having to pay someone else a huge
chunk of your profits each time you sell their product.
In most businesses, this is the norm. You buy products
from someone else at wholesale, and then you sell them
at retail, hoping to survive on the margin. Unfortunately,
the markup is generally 50% or less. Which means if
you buy something at $10 wholesale, you’ll generally
sell it for $15, and try to survive on the $5 you get
to keep ... which is not easily done.
Of course, all the marketing costs, overhead, and taxes
come out of your slice of the pie, not the wholesaler’s.
Now this system works fine if you’re a big company
like Wal-Mart, where you average a billion dollars in
sales each week. If you also average a 25% margin, you
have up to $250 million a week in potential profit.
And that’s enough to keep the babies fed.
But most of us don’t have sales figures that come anywhere
near Wal-Mart’s. And most of us in the publishing business
don’t want to give up 75% of each sale to a wholesaler.
That’s why you want to work so hard to develop your
own products...so you can keep all the profits yourself.
Consider the advantages of being able to bypass the
wholesaler. If you sell $1,000 worth of products purchased
from a wholesaler, you might get to keep $250, at best.
The rest goes back to the wholesaler. But when you sell
$1,000 of products you own outright…
you
keep all the profit!!!
Being able to keep all the profit yourself quickly
adds up in your favor. When you sell $2,000 of products
you own, you get to keep all $2,000. But to be able
to keep $2,000 in a wholesale arrangement, you would
have to sell $8,000 in products ... four times as much!
Of course, the actual amount of sales needed to match
wholesale versus outright ownership depends on the wholesale
pricing arrangements, but you get the general idea.
It’s much easier to make a good living when you get
to keep all the profit yourself!
But to be able to do that, to be able to keep the entire
profit ...
you
must own the product!
And that’s the problem. In most cases, owning the rights
to reproduce a product means you must first develop
it. And developing products can be a very time-intensive
process. Unfortunately, most would-be entrepreneurs
simply don’t have the time to develop their own products
(and as a result, they miss out on the huge advantage
of selling products they own).
Even people who do have time to develop a product quickly
discover that it usually takes more than one or two
products to be successful. Customers love being able
to buy packages, combinations of products and premiums,
and they love to get FREE gifts. And if that’s what
they want, then that’s what you have to offer them ...
more than one product at a time!
In our own business, you may have noticed that we almost
never offer a single product. Instead, we create great
packages filled with books, CD-ROMs, and other interesting
premiums. We know that by doing so, we greatly increase
the "perceived value" of the product, and therefore
end up with many more sales.
In addition, by adding premiums to our packages, we
create a better "OBE" or Out of Box Experience.
The "OBE" is the reaction your customers have when they
open a package from you. And the "OBE" has a tremendous
influence on whether your customer will value the product
or be disappointed with it (which leads to product
returns and payment refunds).
For that reason, it is important to be aware of, and
continually trying to improve, the "OBE" of the products
you sell. This can best be accomplished by making sure
the customer is impressed by the box the product is
packaged in, as well as its contents.
To achieve the highest "OBE", you’ll want to have a
professional-looking shipping label on the outside of
the box, and on the inside, a warm cover letter thanking
the customer for the order, a printed invoice with all
the ordered items listed, and, of course, the product
and premiums in good condition and packaged well.
If you get the "OBE" right, you’ll have a happy customer,
one who will value the product, appreciate your professionalism,
and be happy to do business with you again. But if you
get the "OBE" wrong, you run the risk of having a disappointed
customer who will return the product, demanding a refund.
(Also one likely to tell his friends about the bad
experience he had with your company.)
Our
Own Approach To A Great "OBE"
Now that we know the value of doing it, we spend a
lot of time and effort trying to achieve a great "Out
of Box Experience" for our customers. If you’ve ordered
anything from us lately, you probably have a good idea
of how we do this ...
by
creating a professional looking package
and including unexpected bonuses!
And, we enhance the value of the products we deliver
by including a copy of a remarkable new book titled,
"301 Direct Mail Tips, Techniques & Secrets,"
plus one of our most popular CDs, "593 Business Letters."
This seems to create an exceptional "OBE" and has resulted
in many, many repeat orders.
Now,
You Can Do It Too!
As you may know, we occasionally offer reprint and
duplication rights to books, CD-ROMs, and video tapes
we produce. People who acquire the rights receive all
the benefits of product ownership (the ability to make
and sell as many copies as they like), without being
burdened by development efforts or ongoing wholesale
pricing arrangements.
Owning the reprint rights to one of our books, videos,
or software packages allows you to do what you want
with the product ... sell it by itself, package it with
other products, add it to your catalog, sell it on your
website, even give it away as a premium to attract new
customers. The only restriction is that you cannot resell
the duplication rights to others.
Anyway, I’ve decided to make the reprint and duplication
rights available to a few of our most popular products
in a very special package. This special package includes:
- Reprint
and Duplication Rights to the newly revised "301 Direct
Mail Tips, Techniques & Secrets". This
latest version of this highly rated book (written
by Bill Myers) is 190 pages long, is professionally
printed and bound, and is an ideal product for the
income opportunity or business market.
In this latest printing, we have removed the price
(so you can price it as you choose), and have removed
all the ads for our products. This is one of the most
popular books ever developed by Bill Myers, and now
you can own reprint rights to it! The reprint rights
allow you to reprint and sell the book as your own,
and keep all the profits for yourself.
We provide you with a camera-ready master copy (which
you can take to your printer), a 3.5 inch diskette
master (in Pagemaker format), and 20 copies of the
book as a starting inventory. This is truly the quickest
and easiest way for you to get into the profitable
book publishing business! (We’ve found the best
selling price for this book to be $29.95)
- You
get Reprint Rights to a 4-page direct mail sales letter
that sells the "301 Direct Mail Tips, Techniques &
Secrets" book for you! This sales letter
was written by a very prominent direct-response copywriter
who charges $7,500.00 to write an 8-page sales letter.
This potent letter works! We even send you the sales
letter on diskette so you won’t have to re-type it!
You can make a LOT of money mailing out this sales
letter! Remember, the "301 Direct Mail Tips, Techniques
& Secrets" book appeals to opportunity seekers
and to business owners. There are literally
hundreds of mailing lists that you can mail
this letter to.
This package also includes:
- The
Reprint and Duplication Rights to a second book, "Promoting
Your Business On The Internet." This book
is the ideal back-end product for the "301 Direct
Mail Tips, Techniques & Secrets" book. "Promoting
Your Business On The Internet" is a hands-on guide
for bringing any business to a worldwide market. It
shows your customers step-by-step how to run their
business "Internet style". You get a master copy of
this book as well. (This book easily sells for
$29.95 -- but of course you can sell it for whatever
you want -- or give it away free to enhance your customers
"OBE".)
- The
Reprint and Duplication Rights to "593 Business Letters"
on diskette. We’ve taken this popular premium
item, and moved it to diskette so that it’s easy for
you to duplicate. The diskette contains everything
found on the "593 Business Letters" CD, including
over 600 letters, legal documents and forms, all of
which can be viewed and printed with the automatic
Windows/Windows 95 interface.
This diskette makes a great companion item for almost
any business related product, and costs you very little
to produce (blank diskettes cost as little as 23
cents each).
With the reprint and duplication rights, you can duplicate
and sell as many copies of this diskette as you like,
and keep all the profits for yourself. We include
the master diskette, 20 diskettes, the diskette label
master, and complete instructions for duplication.
This is a great product to offer as a FREE premium,
something everyone likes to have around ... or sell
them for $35 each (or whatever) -- it’s your
choice!
So what do you think? A pretty good package, right?
We’ve done our best to put together products you can
use right away, in a package that will retain its value
over the long haul.
But for this to be of any value to you, it has to be
affordable. So with that in mind, we’re making the complete
package available to you for ... $677.
That’s right, you get ...
- Reprint Rights to the new, 190-page "301 Direct
Mail Tips, Techniques & Secrets" book.
- Reprint Rights to the 4-page sales letter that sells
the book.
- Reprint Rights to the "Promoting Your Business On
The Internet" book.
- Reprint Rights to "593 Business Letters" (a Windows/Windows
95 diskette).
- 20 copies of the "301 Direct Mail Tips, Techniques
& Secrets" book.
- 20 copies of "593 Business Letters" on diskette
- Master copies of everything!
...
all for a one time investment of only $677!!!
You can use your VISA, MasterCard, American Express,
or Discover card. And for your convenience, you can
make two easy payments of $338.50 spread 30 days
apart.
If you’ve been looking for products and premiums you
can sell and keep 100% of the profit, you won’t find
any better than these. Plus, you’ll get the software
you need to track all your orders and automatically
print professional looking invoices and shipping labels
sure to impress your customers.
To get it all, Order right now with our secure Online
Order Form. Or, call our 24-Hour Order Line at:
1-800- 522-4626 and ask for the "OBE" Package. If you
prefer, you can fax the Printer
Friendly Form to: 512-263-9898.
We only have 19 of these packages in stock, so if you’re
interested, don’t delay.
Sincerely,
Michael Kimble
Group M Marketing
P.S. One secret to long term success in the publishing
business is being able to develop or acquire enough
products so you always have something in your product
line to appeal to customers who view your catalog or
website. Sometimes it’s slow getting started, but by
adding three or four new products a year, you can develop
a good product line in a relatively short period of
time. (That’s what we’ve done.)
If you have any questions, please e-mail me at: mk@groupmm.com
OBE
Reprint Rights Package ... $677.00 (plus S&H)
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